With the launch of the PS3 slated for some time later this year and Microsoft's new Xbox 360 already out, now is the obvious time to make such a move. The report draws a parallel with the situation in 1999, when Sony cut the price of its original PlayStation to US$99 almost a year before the release of its new console. With the PS3 now less than a year away, Kraft and Kwak are surprised not to have seen price cuts already—but word on the street is that they will be here soon.
Via ArsTechnica
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